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Embracing Excellence in Sports Healthcare: Welcome to The LivingCare Group

Welcome to the second edition of The LivingCare Group's newsletter. In this issue, we're excited to spotlight our pivotal role in sports healthcare. Our journey is marked by dedication, innovation, and a deep understanding of the needs of athletes and sports teams. From advanced medical diagnostics to comprehensive care, we've established ourselves as a key player in the sports medical field. Our commitment transcends professional boundaries, reaching grassroots players and elite athletes alike. Join us as we explore the multifaceted aspects of sports healthcare and how we, at The LivingCare Group, are setting new standards in this dynamic field.


LivingCare's Role in Sports Medical Diagnostics

At The LivingCare Group, we understand that accurate and timely medical diagnostics are the backbone of sports medicine. Our services are crucial in injury management, pre-signing assessments, and ongoing health monitoring of athletes. We cater to a wide array of sports, including football, rugby, basketball, netball, ice hockey and many more, ensuring that teams receive comprehensive and specialised care.

Our diagnostic arsenal includes 3T MRI, X-Ray Ultrasound and CT scanning, which provide detailed images crucial for accurate injury diagnosis and recovery planning. Joint injections, often used in managing pain and inflammation, have become an indispensable tool for athletes dealing with chronic injuries or those requiring precise recovery plans. Our ultrasound services offer a non-invasive method to examine muscle, tendon, and ligament injuries, providing real-time feedback essential for tailored treatment strategies.

The impact of our diagnostics can be seen in numerous success stories. For instance, our MRI scans have been instrumental in the early detection of potential career-threatening injuries in football players, enabling timely interventions that have saved careers. In rugby, our joint injections have facilitated quicker recovery times, allowing players to return to the field with confidence. Our comprehensive approach ensures that athletes not only recover from their injuries but also have a lower risk of re-injury, thanks to the detailed insights provided by our diagnostics.


Exceed Sports: Revolutionising Sports Healthcare

Exceed Sports, an integral part of The LivingCare Group, offers a revolutionary approach to sports healthcare that prioritises safety, continuous improvement, and cutting-edge practices. This division is not just about addressing sports injuries; it's a holistic healthcare model that proactively safeguards athletes and enhances the medical teams' capabilities.

Innovative and Safe Medical Practices

Our model has been developed to protect athletes and medical teams alike. Exceed Sports brings an unprecedented level of safety and professionalism to sports clubs. This is achieved through several key practices:

  • Enhanced Peer and Clinical Review: Doctors within Exceed Sports benefit from a wider network for peer and clinical review, ensuring high standards of medical practice consistent with clinical settings.

  • Elimination of Lone Practitioner Practice: By removing isolated practices, we ensure continuous improvement and development in line with best practices. Our group setup allows for the development of policies, procedures, and protocols across clubs, fostering a culture of excellence.

  • Integration of New Technology: We introduce new technology and applications into sports with the necessary safeguards. Our partnership with leading technology providers ensures that clinically relevant tools are provided along with appropriate training.

  • Continual Professional Development: Doctors and physiotherapists at Exceed Sports have a full set of CPD (Continual Professional Development) requirements. These standards are maintained throughout the season to align with national governing bodies' requirements. This includes regular peer reviews, clinical reviews, appraisals, and the development of governance plans.

  • Medical Leadership and Oversight: The role of the Head of Medical at Exceed Sports is pivotal. They ensure that medical practices are constantly challenged and refined, leading to marginal gains on the field of play. This leadership ensures that medical care is not just reactive but also contributes to enhancing athletes' performance.

  • Comprehensive Insurance Protection: Exceed Sports provides Sempris insurance for all staff, ensuring a layer of protection that separates the doctor and the club from potential liabilities. 

Governance and Independent Oversight

A cornerstone of Exceed Sports' model is its robust governance structure. Our Chief Medical Officer and Advisory Board play a critical role in maintaining independent oversight. This structure ensures that there is always a focus on supporting the doctors and driving improvements in medical delivery in sport. The aim is not just to meet the current standards but to set new benchmarks in sports healthcare.

A Model Developed for Clinical Excellence

Exceed Sports’ approach to sports healthcare is comprehensive and deeply integrated. Our full clinical service provision includes advanced training for medical staff, adherence to governance requirements, and a commitment to continuous professional development. This approach ensures that every aspect of athlete care is managed with the highest standards of medical excellence.

By choosing Exceed Sports, sports clubs gain access to a new level of medical support. Our model is not just about treating injuries; it’s about creating an environment where athletes can excel, knowing they have the best medical support system behind them. Our innovative approach is changing the landscape of sports medicine, making it safer, more efficient, and more effective.

Through Exceed Sports, The LivingCare Group is redefining what it means to provide healthcare in sports. We are setting a new standard, one that emphasises safety, continuous improvement, and the highest level of medical care. Our commitment is to the athletes and the teams we serve, ensuring their health and performance are always at the forefront.


Catering to All: A Spectrum of Care in Sports Medicine

The LivingCare Group's vision of inclusive healthcare extends to athletes at all levels. Our services are not confined to the elite; we passionately support grassroots sports, providing the same level of care and expertise. This inclusivity is a cornerstone of our philosophy, ensuring every athlete has access to the best medical care, irrespective of their playing level.

We have worked with local amateur football teams, providing diagnostic services that have helped in early injury detection and prevention. These interventions have not only aided in quick recoveries but also in educating athletes on injury prevention, a crucial aspect often overlooked at the grassroots level.


Nurturing Relationships: Our Approach to Sports Club Sponsorships

At The LivingCare Group, our involvement with sports clubs extends beyond conventional sponsorship. These relationships are not just about branding or exposure; they are about creating a supportive network that benefits both the sports community and our healthcare mission.

Our approach to sponsorship is grounded in understanding the unique needs of each club and working collaboratively to meet these needs. This can involve offering specialised medical services, supporting health and wellness initiatives for athletes, or participating in community events hosted by the clubs. By aligning our healthcare expertise with the specific requirements of sports teams, we ensure that our partnerships are valuable and impactful.

These collaborations often result in long-term relationships where we become an integral part of the clubs infrastructure.

One of the most rewarding aspects of these partnerships is the opportunity to witness and contribute to the growth and success of the teams. Seeing athletes thrive, both on and off the field, is a testament to the power of collaboration between healthcare providers and sports organisations. We take pride in knowing that our services not only aid in immediate healthcare needs but also contribute to the long-term health and performance of the athletes.


Join Us in Advancing Sports Healthcare

We invite sports organisations, athletes and enthusiasts to join us in this exciting journey. Whether you're looking for partnership opportunities or seeking top-tier sports medical services, The LivingCare Group is here to help. 

Contact us to explore how we can collaborate to improve the world of sports health and performance.

Luke Gorse - Business Development Manager at The LivingCare Group and Exceed Sports. 


A Community United by Health and Sports

Thank you for being a part of our story. At The LivingCare Group, we are more than just a healthcare provider; we are a community dedicated to the health and success of every athlete and individual. 


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